Slogan
Slogan – the
slogan for this is ‘Man of Iron’. This phrase is meant to sum up the image
itself such as ‘the best for less’ means us men can get the best suits for a lower
price. This also shows what men need these days when you can do or use such as
weed woman and whiskey. This slogan also includes the word ‘iron’ which is
showing Robert Downey JR is iron man from the marvel universe. The use of pun
appeals to the male leadership to Robert Downey JR in Iron man
Cover line
Cover line –
for this GQ magazine the cover line is ‘SUITS UNDER $400’ and ‘SHOES UNDER $200’.
The way the font is actually on full caps lock is to show that it’s a bargain
and how it’s worn by Robert Downey JR makes it look expensive which is why they
also made the sub-heading ‘THE BEST FOR LESS’ which is also in caps lock to
emphasise the heading.
Title publication
The title of
publication – the GQ logo is placed at the top of the magazine with the colour contrast of black and white, it’s also placed there to make it easily visible and the way that the titles font is shown also shows that this magazine is for the higher
classes. The connotations of gentlemen quarterly connotes that this is for men
aged above 18.
