Analysis

Slogan

Slogan – the slogan for this is ‘Man of Iron’. This phrase is meant to sum up the image itself such as ‘the best for less’ means us men can get the best suits for a lower price. This also shows what men need these days when you can do or use such as weed woman and whiskey. This slogan also includes the word ‘iron’ which is showing Robert Downey JR is iron man from the marvel universe. The use of pun appeals to the male leadership to Robert Downey JR in Iron man

Cover line

Cover line – for this GQ magazine the cover line is ‘SUITS UNDER $400’ and ‘SHOES UNDER $200’. The way the font is actually on full caps lock is to show that it’s a bargain and how it’s worn by Robert Downey JR makes it look expensive which is why they also made the sub-heading ‘THE BEST FOR LESS’ which is also in caps lock to emphasise the heading.

Title publication

The title of publication – the GQ logo is placed at the top of the magazine with the colour contrast of black and white, it’s also placed there to make it easily visible and the way that the titles font is shown also shows that this magazine is for the higher classes. The connotations of gentlemen quarterly connotes that this is for men aged above 18.